China's Alipay, Norway's tourism agency forge mutual promotion partnership
China's leading online payment service Alipay and Norway's tourism promotion agency announced a mutual promotion partnership to provide better services to Chinese tourists in the Nordic country.
The partnership agreement was reached by Alipay and Scandinavian Tourist Board (STB), a joint initiative by Denmark and Norway for promoting tourism in China, the two sides said in a joint statement.
Alipay is China's leading third-party online payment solution.
According to the agreement, Alipay will promote Norway as a Chinese-friendly travel destination and a mobile payment oriented country via Alipay's mobile application and external communication channels in China and in Europe towards its 520 million Chinese users.
In cooperation with Alipay's European partners APay Nordic and 2paynow, STB will promote Alipay services in Norway by recommending and encouraging local merchants to consider and accept Alipay's mobile payment solution as well as Alipay's marketing platform.
Alipay officially launched its operations in Norway on Sept. 4 to boost Chinese customers' shopping experience in the Nordic country.
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