Tencent Ads and China's booming outbound tourism
Tencent is offering overseas advertisers an opportunity to promote their brand to high-spending Chinese tourists.
A growing Chinese mobile ad market and China’s booming outbound tourism are growth drivers that Tencent’s popular messaging platform WeChat is well positioned to capitalize on.
Apart from mobile gaming, online advertising is a major growth driver for Tencent. Tencent’s latest earnings report showed that online advertising revenue rose 55% to 10.15 billion yuan, helped by a 61% rise in "social and others advertising" revenue, mainly from WeChat advertisements.
There is plenty of scope for Tencent to grow this area of its business.
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