First Choice Holidays is to launch a Ł2 million integrated advertising campaign for its long-haul flights. (4/23/2007)
According to mad.co.uk, the campaign will emphasise on the comfort and value for money on long haul flights and retain the theme illustrated in last year’s “Big Sky” campaign.
“The imagery shows customers moving through the sky in an unrestrained manner that reflects the leg room available on First Choice long haul flights. The strapline is “It’s a big sky. Big enough for everyone to have a little space.”,” added the report. “Ads also incorporate a destination and price message for locations such as Costa Rica and Florida. The campaign includes 30-second and 10-second ads on terresrrial and satellite channels while press activity takes in The Times, Daily Express, Metro and Mail on Sunday and online elements.”