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TUI Group targeting growth in China

05/10/2017| 4:18:20 PM|

TUI Group CEO speaks on growth and innovation in global travel and how China and Europe are coming closer together at ITB China. The firm sees great potential to build a new base in China by its brand, technology, and holiday products.

Mr. Fritz Joussen, CEO of Germany-based TUI Group, will be holding a keynote at the first ITB China tourism fair. The world’s largest international tourism fair ITB is expanding into China, the world’s largest travel market this year.

In his morning address on May 10, 2017, Fritz will speak on growth and innovation in the global travel market and how China and Europe are coming closer together in this segment. His speech will also revolve around tapping into potential markets in Asia, in particular China, where TUI sees great potential to build a new base by means of its brand, digital technology, nd sustainable holiday products.

The Government of China predicts that in the coming five years Chinese tourists will make 700 million overseas visits. TUI already has a 120-employee strong team at TUI China and the Group is also building on the successful and long-standing partnership with CTS. CTS owns the largest travel agency network in China – with approximately 350 outlets.

Besides TUI China, TUI Group’s German quality operator Gebeco has a long standing history in bringing German holiday makers to China. In China, customers more and more use their smartphone to book their holidays. This underlines our ambition to tap into China as a potential market using our brand and digital technology and develop state of the art travel solutions with our Chinese partners. 

TUI sees further opportunities to position its internationally strong brand in China through co-operations such as the partnership with Alibaba subsidiary Fliggy. The Group seeks to inspire Chinese travelers to book holidays in TUI across the globe with a focus on South East Asia and our new hotels on the Maldives, in Thailand or Vietnam. 

With 67,000 employees globally TUI Group generates annual revenues of more than 17 billion euros. The Group operates in 180 destinations worldwide and offers its 20 million customers comprehensive services from a single source.

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TAGS: TUI | ITB China | outbound tourism
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