Lonely Planet is using Reality Digital Opus, a digital media hosting platform, to launch the LonelyPlanet.tv website, an online community featuring a combination of user-generated travel videos and original programming from Lonely Planet TV. (4/3/2007)
Reality Digital Opus, the technology enabler for the new online channel, is providing Lonely Planet viewers with a more participatory environment that includes blogging, video sharing, forums, geo-location information and more.
“Reality Digital’s video hosting platform appealed to us because of its easy-to-use uploading functionalities, which enabled users to upload videos from files, webcams or mobile phones in a matter of seconds,” said Laurence Billiet, head of television for Lonely Planet. “We wanted to have a great site, and we needed it fast. Reality Digital was able to customize the platform in a matter of weeks. We are looking forward to building our partnership with them as the site – and our needs – evolve.”
“Travelers seeking an engaging and interactive environment can depend on Reality Digital and Lonely Planet to help them share their experiences and connect with their community,” said Cynthia Francis, chief executive officer, Reality Digital. “With every deployment, we strive to enhance the end user’s experience within their online social network by making social media more accessible and participatory. For the site administrator, our commitment is to deliver the enterprise with a best-in-class solution. Clearly, our deployment with Lonely Planet illustrates the tremendous capacity of our offering.”
With www.lonelyplanet.tv, Lonely Planet Television now has a web channel that features original LPTV-produced travel programming alongside the clips uploaded by viewers.
“The idea was to create a place where travelers could share their own videos from their DV cams or cell phones and share real travel experiences with other travelers, as well as commenting, rating and interacting in a variety of ways with both professional and user generated content,” said Sohail Dahdal, manager of LonelyPlanet.tv.