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Hilton Stresses Hospitality During Kindness Week

03/28/2007| 5:35:00 PM| 中文

CHICAGO -- Is the South really more hospitable than the rest of the county?

CHICAGO -- Is the South really more hospitable than the rest of the county?

A glimpse at Hilton’s “be hospitable Index” could provide a clue. The Hilton family of hotels ushers in National Kindness Week with the latest leg of the “be hospitable” umbrella campaign.

The campaign features a U.S. map on BeHospitable.com where visitors can read about random acts of kindness. Click on various communities and read such stories like the Denver resident who returned from a trip and forgot where she parked her car. But a woman drove her around airport lots for an hour until she found her automobile.

Visitors are encouraged not to allow any good deed to go unmapped by reporting what they see. The site also features the “be hospitable Show” where Brooke Channon, host of HGTV’s Sensible Chic helps recount good deeds through animation, video and re-enactments. Hilton brands also toot their horns by mentioning giving-back activities like Hampton’s “Explore the highway with Hampton Save-A-Landmark” program and Homewood Suites’ involvement with the National Coalition for the Homeless.

New TV spots created by DraftFCB, San Francisco, also broke Monday to drive consumers to the Web site. They’re set to run on CNN/Headline News, Discovery Channel, ESPN, MSNBC, Travel Channel, Weather Channel and on select in-flight programming.

The Hilton Family launched the “be hospitable” effort during February 2006 initially to show the public that the assurance of Hilton quality also applied to its eight sister brands. The ad campaign followed an internal program that reinforced the company’s brand of service and founder Conrad Hilton’s philosophy of filling the earth with the light and warmth of hospitality.
TAGS: Hilton | HGTV | Hampton | Homewood Suites | National Coalition for the Homeless | DraftFCB
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