Hilton Hotels is to re-launch its two online channels HiltonJourneys.com and HiltonToHome.com. (3/19/2007)
The company also shared that Hilton.com, the brand’s booking portal, recently completed the translation of the offering into Spanish. It is now available in Spanish, German and Japanese, with other translations, including French, in progress.
On the re-launch initiative, Jeff Diskin, senior vice president, brand marketing and management - Hilton Hotels said, “The explosive and global growth of the Hilton brand has led us to rethink the way we use the Internet to connect with our guests. With these refreshed sites we have three unique touch points that allow our guests to connect with Hilton in ways that are most relevant to them.”
Emphasising on Hilton’s marketing initiatives using music to connect with consumers at an emotional level, the company referred to the launch of `Travel Should Take You Places’ advertising campaign featuring emerging musicians.
“At the new HiltonJourneys.com visitors will be able to follow the personal journeys of the six emerging artists featured in the ads. In addition to videos of the six ads, interviews with the artists and an acoustic performance from each, the website also features `Behind the Scenes’ interviews with each musician discussing their favorite things to do while traveling,” stated the company. The site also features new products and services, including Hilton On Time, a system allowing guests to pre-order items - such as extra towels or pillows, snacks and drinks - for delivery in room upon check-in.
On HiltonToHome.com, it was shared that the e-commerce site offers consumers the opportunity to buy `for home versions’ of the same products as in Hilton hotel rooms. Crabtree and Evelyn La Source bath products, the Hilton Family Exclusive Clock Radio, and Cuisinart Two to Go Coffeemakers are among the items found on this site.