Just nine months after securing a $1.5 million round, Skioo has skied into another investment round of $6.1 million (CHF 6 million).
The company’s supporters this time include Investinor (a Norwegian government fund) and the Swiss arm of Canica, an investment fund from Norway.
The pay-per-use system is a mobile application that connects skiers with products at key resorts around Europe.
The four-year-old company says the latest round will help it expand into other ski resorts around Europe in Switzerland, Austria, France and Italy.
The system works by paying for ski services such as lift passes and other related amenities on the application and allowing visitors them to fulfil their tariff after a trip.
Data is also collected via RFID, NFC and GPS sources to help brands in-resort understand the marketplace with their advertising.
Skioo enlisted the help of Aksel Lund Svindal, an Olympic gold medal-winning skier from Norway, alongside Norwegian entrepreneur Gunnar Hvammen and Matthias Thurer, in its last round.
Read original article