NYTimes.com has added interactive destination maps on its travel site (http://www.nytimes.com/travel). (2/23/2007)
The further enhancement of the re-launched site, introduced earlier this year, will enable readers to find hotels, restaurants and attractions by location, making it much easier to plan vacations and create detailed travel itineraries.
Interactive street-level maps are now available for over 400 destinations and 13,000 venues in North America, Europe, Australia, New Zealand and other select areas around the world. The maps will be updated weekly to include locations mentioned in The New York Times Travel section, giving readers the unique opportunity to visualise, and now map, the information they read in the newspaper.
In the coming months, the site will continue to add relevant maps to meet the needs of a sophisticated audience of travelers.
The maps are powered by Google technology and include street-level and satellite views, with customised icons signifying different venues such as hotels, restaurants and bars and other attractions. Times Picks, recommendations from New York Times travel writers and editors, are highlighted with check marks.
The Travel site relaunched in early January this year with over 1,000 global destination guides, reviews, itineraries and suggestions from New York Times journalists and readers; guidebook information from Frommer’s; improved navigation and search; and an online booking engine.
NYTimes.com is the most visited newspaper site in the US with an audience of 14.1 million unique users (January 2007 ?Nielsen//NetRatings).
