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Search results for “Tablets”
Five ways to perfect the travel booking funnel
12/09/2015
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6:28:02 PM
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Understanding the customer journey in its entirety is a puzzle that continues to challenge digital marketers, particularly when it comes to perfecting the process of online travel booking. This is a viewpoint by Tony Gray, senior director of consulting services at Webtrends.
Weaving the magic of context marketing via your website
11/18/2015
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10:11:40 AM
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What does it to take to make a website click every time an anonymous or a repeat user visits it? Count on context marketing to do so.
How travel decisions are made in today’s multiscreen world
10/12/2015
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10:24:43 PM
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Understanding the changing habits and behaviors of today’s digitally-savvy travelers is critical for marketers in the industry.
Five major European traveller tech trends – think devices
08/29/2014
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7:30:17 PM
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Consumer technology is unleashing massive opportunity for the European travel industry. Mobile devices are remaking the digital rules of traveler engagement, opening up new ways for travel businesses to stimulate demand and drive bookings.
The mobile evolution: how one innovation has paved the way for mass disruption
09/25/2015
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5:55:12 PM
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According to Phocuswright, monthly desktop traffic in 2014 declined by an average of 8% for online travel agencies, and 13% for airline websites. Traffic for hotel sites stayed steady.
Hotels need to master digital user experience to catch up to OTAs
10/20/2015
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2:32:38 PM
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As online travel agencies (OTAs) continue to gain market share, there’s a current sense of frustration among many hoteliers that they face an unwinnable battle.
How many websites and devices does a consumer use to research travel?
09/03/2014
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7:39:18 PM
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As devices proliferate, the number of touchpoints for travel research increases.
Consumer survey points to the offline vs online travel landscape
10/16/2015
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12:02:36 PM
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Travel agents are most likely to get bookings from consumers when the product is of high value, last-minute or an extended trip.
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