Five major European traveller tech trends – think devices
Consumer technology is unleashing massive opportunity for the European travel industry. Mobile devices are remaking the digital rules of traveler engagement, opening up new ways for travel businesses to stimulate demand and drive bookings.
A new study by PhoCusWright, the European Traveler Technology Survey 2014, was designed to help travel companies understand this exciting new intersection of consumer technology and holiday travel in the three major markets of France, Germany and the U.K.
Below are five of the major highlights:
Tablets: No longer just for the young and tech savvy
Younger consumers are typically the strongest adopters of new technology. Millennials were first to jump on Facebook. They were first to tweet. They took to smartphones at the fastest clip. But the new study reveals an exception to the pattern. In Europe, tablets are appealing to a much older crowd.