How many websites and devices does a consumer use to research travel?
As devices proliferate, the number of touchpoints for travel research increases.
Brands such as Expedia are focusing on the cross-device experience, and are delivering research showing that some consumers visit up to 38 sites before booking travel. So how many websites and devices does a consumer use to research travel?
In the latest travel advisory report from Webtrends, that number is pegged at 6.5 devices and websites, on average.
The number, which comes from sponsored PhoCusWright research, is an important one, as it determines just how vital it is for brands to be present across devices and search parameters.