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Search results for “EyeforTravel”
Executing on a marketing plan – hello, TV
04/26/2016
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9:06:29 AM
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Very few online travel companies can try and compete with the likes of Expedia Inc and the Priceline Group in ad-spending power and brands such as Secret Escapes have found some old school marketing tactics have worked out extremely well.
Chat apps taking off for large hotel chains
12/03/2015
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3:03:38 PM
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Starwood Hotels has been using Whatsapp and other chat apps since earlier this year to enable guests to make requests during their stay.
Expedia, Inc. reports 14% growth in revenue in Q1 2015
05/01/2015
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11:15:42 AM
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Expedia's total revenue increased 14% in Q1 2015, driven primarily by the Core OTA business.
5 Top Travel Trends Shaping Online Marketing in APAC
11/17/2014
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6:03:22 PM
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With votes now in from a recent EyeforTravel survey, we outline five not-to -be-missed online marketing trends in travel right now.
Is 2014 a tipping point for online travel distribution in Asia-Pacific?
05/27/2014
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9:29:21 AM
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As the travel industry starts to mature and new disruptive forces enter the fray, are travel brands ready to pivot?
Trends and challenges in travel analytics
12/02/2013
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9:49:52 AM
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Everybody is talking about how data, if used correctly, can deliver greater efficiency and a better customer experience. But achieving this in a rapidly-changing environment is anything but easy. Here are some tips, trends and challenges that are shaping this important travel niche.
Seven must-knows about mobile for travel industry decision makers
10/08/2013
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8:37:32 AM
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According to EyeforTravel’s most recent research, the proportion of consumers using mobile to book travel has been growing year on year to a quarter of all travellers this year.
Are mobile booking engines really worth the hassle?
07/25/2013
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10:20:35 AM
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With mobile traffic on the rise, hotel companies run the risk of losing bookings if they don’t improve their mobile conversion rate.
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