Is 2014 a tipping point for online travel distribution in Asia-Pacific?
As the travel industry starts to mature and new disruptive forces enter the fray, are travel brands ready to pivot?
NB: This is a report by Pamela Whitby, editor for EyeforTravel. Picture this scene.
You’ve got Google, Expedia, Kayak, Skyscanner, and Groupon – all, if they aren’t already, potential business partners – in a room full of travel suppliers.
In a world where many travel brands want to drive more direct business, why should you partner with them?