Are mobile booking engines really worth the hassle?
With mobile traffic on the rise, hotel companies run the risk of losing bookings if they don’t improve their mobile conversion rate.
The more user friendly and ‘hassle’-free a company’s mobile booking service is, the more time and measurable ‘hassle’ they’ve gone through to make it that way. So the big question is this: is making the mobile reservation as smooth as possible worth the effort? EyeforTravel’s Ritesh Gupta finds out.
The modern traveller on the go expects a mobile booking service to deliver a turmoil-free experience while they search for, check availability and complete a booking. With mobile traffic on the rise, hotel companies run the risk of losing bookings if they don’t improve their mobile conversion rate - and mobile bookings are on the rise. Since 2011, 63% more travel suppliers saw mobile booking volumes increase, according to the EyeforTravel.com Social Media and Mobile in Travel Distribution Report 2013.
So yes the hassle is worth it but there are steps hotels companies should be taking to make the most of this fast growing channel. By learning how to convert and format content to work on any mobile device and finalise an appropriate real-time booking engine interface for users on the go, for example, the risk of attrition in the booking process becomes less of a problem. There are several crucial aspects that should come together for customers when choosing mobile booking engines.