Like AccorHotels and Hyatt, Marriott CEO says the company will focus on the higher end of the market because it’s a place where branding can make a difference.
Hotels can make the biggest impact to their bottom line with an optimized direct channel, but report found most independent properties are underinvesting and undervaluing this.
The survey found that fraudulent bookings translated to 28.5 million hotel stays in 2017.
The amount of business it transacts itself, direct rather than through third parties, is also on the up, coming in at 74%, compared with 73% last time.
Booking Holdings will continue to expand single home inventory, with strategies targeting mobile and in-destination to build a "holistic travel experience".
TripHappy makes recommendations by analyzing location data on more than 25,000 neighbourhoods across 10,000 cities.
Booking Holdings Group reported gross travel bookings growth of 21% to $25 billion in the first quarter of 2018. Gross profit grew 25% to $ 2.3 billion and net income was $607.2 million.
HotelPlanner says the acquisition will allow it expand the existing service with additional tools for targeting individual travelers as well as groups.
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