It is a fast-growing source of digital eyeballs outside of the longstanding Google-Facebook duopoly.
That one variable can result in a significant difference in ASK production.
The long-term role for the regionals facing these pressures will require close cooperation between the regional operators and the airlines that buy their services.
Amex GBT made a net loss of $229 million in 2022.
China's big three airlines are all now recovered, operating more domestic seat capacity compared to February 2019 levels.
Current domestic travel booking levels sit at around two-thirds of 2019 levels.
Travel intention to Europe for the first four months of the year is significantly stronger than a year ago in China (+21 points) .
Air Distribution bookings were 396.3 million, 92.0% over the bookings of 2021 or 68.3% of 2019 bookings.