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Search results for “eConsultancy”
Error 404 pages on travel websites – the good, the cute and the ugly
07/25/2012
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9:24:22 AM
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Best practice of designing a 404 page should centre on being informative, speaking in the right non-techie language, throw in a search box, provide useful navigation and enable some form of tracking so developers can work out what might be going wrong.
From Research To Booking To Check-In: Prepare, Tune Your Site For Traveler's True Needs
03/24/2011
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9:55:49 AM
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A recent study by eConsultancy shows that nearly 53% of consumers are purchasing their vacations online, and that "the Internet is involved in almost 85% of vacation purchases." Since we know when and where most travelers are making their purchases, the obvious question is, What exactly should we be doing to prepare our sites for these mass booking extravaganzas?
Offline touch points still vital for online shopping, travel brochure not dead
11/09/2011
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10:34:12 AM
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Consumers are more likely to have interacted with a travel company online in the past six months than had an in-store experience according to a study.
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