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Offline touch points still vital for online shopping, travel brochure not dead

11/09/2011| 10:34:12 AM| 中文

Consumers are more likely to have interacted with a travel company online in the past six months than had an in-store experience according to a study.

Consumers are more likely to have interacted with a travel company online in the past six months than had an in-store experience according to a study.

The Multichannel Customer Experience Report, carried out by Econsultancy and Foviance, shows 57% of consumers have interacted online with travel companies in the past six months compared to the 20% who have had dealings with a travel agent.

When it comes to booking travel, 47% of consumers say they booked online.

Read full story at: http://www.tnooz.com/2011/11/04/news/offline-touch-points-still-vital-for-online-shopping-travel-brochure-not-dead/

TAGS: OTA | online buying
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