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Search results for “AdWords”
Thinking about targeting China? Big market, but not as easy as you might think
09/09/2014
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3:40:36 PM
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A who’s who of global travel brands still face a number of challenges in the Chinese travel industry.
Is Google Poaching Clicks From Travel Advertisers? Spend Trends Down Even As Advertisers Increase (Study)
05/27/2013
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10:56:04 AM
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AdGooroo has found that, on the whole, paid search expenditures have been trending down since 2011. Spend fell 19% from January through April of this year compared to last year.
Google launches AdWords-like Promoted Hotels
06/06/2012
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9:51:12 AM
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The new ad format in Google Hotel Finder, which pits online travel agencies bidding against hotels for ads about their own properties, is called Promoted Hotels.
Is Booking.com the travel king of Google AdWords? [INFOGRAPHIC]
02/02/2012
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9:44:06 AM
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An infographic published by WordStream indicates that Booking.com spend the most among travel brands in Google AdWords in 2011.
How to win back precious revenue from online travel agencies
08/05/2013
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9:45:42 AM
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Hotels should win back revenue by advertise on their own brand names, play in the same sandpit with OTAs and other effective methods.
Tour operator sues Groupon alleging false advertising in Google AdWords
03/29/2011
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9:09:29 AM
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A San Francisco tour operator, which is dependent on search engine marketing to attract clients, sued Groupon, alleging false advertising, or “bait and switch,” in its Google Adwords tactics.
Can Hoteliers Take Back The Initiative From OTAs?
04/29/2011
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10:20:23 AM
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In the midst of improving economic climate and rising travel demand, can hoteliers reverse this negative trend and take back control of the online distribution channel?
Google: Travel consumers prefer mobile ads over desktop ads
02/28/2011
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9:57:47 AM
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Google pitched its advertising tools to small businesses and in the process cites research about travel consumers’ mobile ad preferences and search habits.
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