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Google: Travel consumers prefer mobile ads over desktop ads

02/28/2011| 9:57:47 AM| 中文

Google pitched its advertising tools to small businesses and in the process cites research about travel consumers’ mobile ad preferences and search habits.

Google pitched its advertising tools to small businesses and in the process cites research about travel consumers’ mobile ad preferences and search habits.

“Personal travelers more than doubled their usage of mobile devices for travel purposes in the past year,” says Sarah Travis, manager of the AdWords travel team, on Google’s Small Business Blog. “Research also shows that among travel consumers, purchase is five times higher on mobile ads than on desktop ads.”

A Google spokeswoman, Maren Bean, explains that travel consumer purchase intent is five times higher with mobile ads versus desktop ads.

Read the full story at: http://www.tnooz.com/2011/02/24/data/google-travel-consumers-prefer-mobile-ads-over-desktop-ads/

TAGS: Google
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