How to win back precious revenue from online travel agencies
Hotels should win back revenue by advertise on their own brand names, play in the same sandpit with OTAs and other effective methods.
NB: This is a viewpoint from Mark Forrester, managing director of Occupancy Marketing.
In 2009, Google changed its approach to brand protection, removing protection for trademarked brands on its Adwords Online advertising service.
This esentially allowed others free reign to bid on another brand’s keywords.