Merge loyalty and pricing to drive direct hotel bookings
By integrating pricing strategies with loyalty programs, hotels can regain control of distribution, lower costs and provide a more satisfying experience to their customers from the point of booking.
Imagine a world without OTAs, without metasearch sites, where the internet is not dominated by Google.
Just think about how much easier it would be for hoteliers to sell rooms directly – and more profitably – on their own website.
Consumers wouldn’t shop 22 websites before booking and acquisition costs wouldn’t be rising twice as fast as revenue.