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Merge loyalty and pricing to drive direct hotel bookings

03/19/2015| 6:01:13 PM| 中文

By integrating pricing strategies with loyalty programs, hotels can regain control of distribution, lower costs and provide a more satisfying experience to their customers from the point of booking.

Imagine a world without OTAs, without metasearch sites, where the internet is not dominated by Google.

Just think about how much easier it would be for hoteliers to sell rooms directly – and more profitably – on their own website.

Consumers wouldn’t shop 22 websites before booking and acquisition costs wouldn’t be rising twice as fast as revenue.

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TAGS: hotel distribution | hotel marketing | loyalty program | BAR
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