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Online travel in Latin America: A big, complicated opportunity

12/13/2014| 1:52:04 PM|

To outsiders and even local industry insiders, the intricacies of Latin America’s evolving online travel market can present a daunting puzzle.

Or “rompecabeza” in Spanish, which literally translates to head breaker.

Twenty markets, numerous currencies, cultures, languages and business operating environments make harvesting the full point-of-sale opportunity of the region a real challenge.

But as a whole, the region also offers big gains for those digital intermediaries and technology providers that are up for it.

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TAGS: Latin America | OTA | Phocuswright
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