Online travel in Latin America: A big, complicated opportunity
To outsiders and even local industry insiders, the intricacies of Latin America’s evolving online travel market can present a daunting puzzle.
Or “rompecabeza” in Spanish, which literally translates to head breaker.
Twenty markets, numerous currencies, cultures, languages and business operating environments make harvesting the full point-of-sale opportunity of the region a real challenge.
But as a whole, the region also offers big gains for those digital intermediaries and technology providers that are up for it.