Home > Home > Chinese online travel agents get ten times more reviews than actual review sites

Chinese online travel agents get ten times more reviews than actual review sites

06/25/2014| 1:06:41 PM| 中文

Perhaps a surprise – user review giant TripAdvisor‘s Chinese brand DaoDao has fewer hotel reviews than online travel agencies in China.

A PhoCusWright-BrandKarma study (Traveler Reviews and Social Media in China) explains the popular social networks used in China, impact of review on trips, review contribution by OTA/metasearch/review sites, growth of reviews in recent past, review sentiment analysis and more.

Social media and travel

About 70% of the respondents are influenced by their friends’ pictures/updates to visit those places.

Among the various social networks in China, Qzone, owned by Tencent, has the highest participation from 77% of users surveyed for the study. This service has over 625 million active users as of Q4 2013.

Read more.

TAGS: hotel review | Ctrip | Qunar | DaoDao | TripAdvisor
©2016 广州力矩资讯科技有限公司 粤ICP备06070077号-2
Tell us more about yourself!