Getting hotel search on the web past the dreaded Meh
Let’s face it – hotel search today is not very different today from the gunky prototypes that sprouted at the dawn of the internet.
NB: This is a viewpoint by Max Rayner, a partner at Hudson Crossing.
Why should an area like this, with very healthy margins and lots of cool unsolved problems remain so, well… “meh”?
First let’s look at the Googlezilla in the room
Yes, Google has a hotel initiative, and yes that should give would-be entrants pause. But once you look at how underwhelming the Google hotel search displays are, at least a few brave souls should be willing to step forward and try to do better.
Read full story at: http://www.tnooz.com/article/hotel-search-future