Booking.com is thrashing Expedia in Europe, says survey
Morgan Stanley analyst Scott Devitt released a survey he conducted about Booking.com that reveals that Priceline’s subdivision is trouncing Expedia in Europe.
Devitt surveyed 120 hotel executives who manage booking channels at chain hotels and independent hotels in Britain, France, Germany, and Spain.
His survey found Booking.com drives 47% of European online travel agency (OTA) bookings—better than Expedia’s 21% role.
Here’s Devitt’s take: