4 Reasons Why Google Metasearch in Maps Matters (Travel Tuesday)
While metasearch continues to grow in popularity, adding flight search and Hotel Finder into Google Maps will increase consumers’ exposure to metasearch as a concept.
NB: This is a guest viewpoint from Gil Keinan, vice president of commercial and strategy Ice Portal.
Understanding how product and content appears in multiple device is a fact of life in the travel industry these days. Or at least it should be.
But as Google Analytics, Omniture, Unica Netinsight and WebTrends might be aggregating stats on referral, device, bounce rate, content for your web visitors, but what about the finer details on how video content performs?