Feeding The Beast in travel might work for startups but is not helping in the long term
Travel brands must earn well on sales to thrive. Feeding The Beast exacerbates the situation, making things harder to fix as time goes by.
NB: This is a guest article by Andrey Spektor, founding CEO of Gimmonix (Carsolize).
We constantly monitor the technologies used and products offered by travel brands worldwide – and have found some striking oddities.
The tendency these days of many established brands is to use low-margin affiliate iFrames and white labels for high-profit segments like hotels.