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Booking.com driving 50% of European online hotel reservations

10/18/2011| 9:37:15 AM| 中文

Booking.com has emerged overwhelmingly as the dominant distribution channel for European hotels according to a survey of more than 200 properties.

Booking.com has emerged overwhelmingly as the dominant distribution channel for European hotels according to a survey of more than 200 properties.

While hotels use an average of 3.5 online travel agencies for distribution, on average 50% of online reservations, are coming from Priceline-owned booking.com.

A further 30% of reservations are from a combination of other OTAs, with Expedia and its sister brands featuring quite strongly, while the remaining 20% come from the hotels’ own websites.

Read full story at: http://www.tnooz.com/2011/10/14/news/booking-com-driving-50-of-european-online-hotel-reservations/

TAGS: Booking.com | distribution | OTA
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