Booking.com has emerged overwhelmingly as the dominant distribution channel for European hotels according to a survey of more than 200 properties.
While hotels use an average of 3.5 online travel agencies for distribution, on average 50% of online reservations, are coming from Priceline-owned booking.com.
A further 30% of reservations are from a combination of other OTAs, with Expedia and its sister brands featuring quite strongly, while the remaining 20% come from the hotels’ own websites.
Read full story at: http://www.tnooz.com/2011/10/14/news/booking-com-driving-50-of-european-online-hotel-reservations/
