Recently Usabilla did a study on just what visitors look for on a hotel’s website to create trust. Top of the list was the hotel’s logo and brand awareness. Some of the other major factors included affiliations, guarantees, pro design, etc.
Apart from the hotel’s logo and brand awareness, affiliations with others help support trust when a visitor comes to your site. Such affiliations should be highly visible on the home page with logos of the affiliations.
The professional design of a hotel’s website is also extremely important. A beautiful picture of the hotel’s property and features can greatly enhance trust in the visitor and entice them to want to stay there.
Read full story at: http://www.screenpilot.com/blog/2011/09/7-elements-that-increase-a-visitors-trust-on-a-hotel-website/
