TripAdvisor beats Stuff to top spot – Top New Zealand websites, July 9 2011
Expedia.co.nz tops the agencies,TripAdvisor tops destinations and accomandation, while Air New Zealand - grabaseat tops the Airlines.
TripAdvisor has overtaken Stuff to become the leading accommodation website in New Zealand, although the share between the top ten has narrowed considerably this week.
The user review giant has a 5% share of all traffic in the category, just ahead of Stuff, which has fallen fast from its 9% perch in the previous week.
Meanwhile, Yahoo Xtra – Travel has dropped out of the top ten, replaced by Book A Bach.