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Six things Google could do next in travel

05/13/2010| 10:01:44 AM| 中文

With the speculation that Google is in negotiations to buy ITA Software (the system behind many leading flight meta search sites), I thought it was time to revisit that article and see whether I was right or not, and what I would advise now.

Two years ago I wrote a blog post outlining the developments I would make if I were responsible for Google’s travel industry strategy.

With the speculation that Google is in negotiations to buy ITA Software (the system behind many leading flight meta search sites), I thought it was time to revisit that article and see whether I was right or not, and what I would advise now.

In May 2008, I speculated that Google should work around three key themes:

Owning the traveller profile
Increasing content that can have adverts served against them
Product metasearch

Read the full story at http://www.tnooz.com/2010/05/10/news/six-things-google-could-do-next-in-travel/

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