Despite use of OTAs, consumers ultimately purchase tickets on airline sites
Frost & Sullivan announces the results of an end user study, 2010 U.S. Consumer Choice of Commercial Airlines.
Frost & Sullivan, the Growth Partnership Company, announces the results of an end user study, 2010 U.S. Consumer Choice of Commercial Airlines. The survey evaluates airline preferences among 1,000 U.S. air-traveling consumers who have traveled at least once within the past six months. The survey measures consumers’ awareness of commercial airline carriers (network, non-network, and regional) and the important drivers of the ticket purchase process, customer service, check-in process, in-flight experience, and frequent-flyer programs.
While network carriers garner better brand awareness and market share of air travelers, overall non-network and regional carriers are rated higher for their check-in processes, customer service contact, and in-flight experiences.
Read the full story at：http://www.hotelmarketing.com/index.php/content/article/despite_use_of_otas_consumers_ultimately