Post-Recession Online Travel Trends
Amid the sales recovery, six key trends will be critical to online travel companies seeking to break away from the increasingly crowded yet fragmented pack
After years of healthy growth, a perfect storm of global recession, high unemployment, terrorism scares, flu-pandemic fears and continued economic uncertainty took a devastating toll on the US travel industry in 2009. But usage of the Internet for researching, discussing and booking leisure and unmanaged business travel has shown surprising resilience.
Though sales declined 6.7% in 2009, eMarketer predicts US online leisure and unmanaged business travel sales growth will begin to accelerate this year, peaking at 7% in 2012, when sales will hit $105.4 billion.
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