EasyJet taking social media seriously as Facebook booking engine comes a step closer
Will EasyJet be the first low cost carrier to offer full booking facilities on a major social network? It appears so after confirmation that it is considering such a facility for Facebook.
The European carrier has had some success using Twitter for customer service (through @easyjetcare) and has the obligatory Facebook fan page, but is looking at developing a fully functioning search and booking engine for social networks.
Such a service may not be too difficult to put together in terms of placement and overall social media strategy as EasyJet says the most likely method will be by plugging in a search and booking system into its existing Holiday Planner app, a function attached to its current fan page.
Read the full story at http://www.tnooz.com/2010/04/01/news/easyjet-taking-social-media-seriously-as-facebook-booking-engine-comes-a-step-closer