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TripAdvisor spoof-profiles fictional hotel, sponsored links just in case

04/01/2010| 9:26:27 AM| 中文

The New York Times points out that the fictional hotel, Schrute Farms in Honesdale, Pa, can boast of hundreds of reviews on TripAdvisor.

The New York Times points out that the fictional hotel, Schrute Farms in Honesdale, Pa, can boast of hundreds of reviews on TripAdvisor.

At last count there were 633.

No, this is not exactly a case of fake reviews.

TripAdvisor created the hotel’s profile in the Fall of 2007 at the request of NBC’s “The Office” in tandem with an episode in which character Dwight Schrute transforms his beet farm into a B & B.

Well, creative consumers have piled on and written some very imaginative reviews about the fictional property, including critiques headlined, Smells Like Grandma and Beets and Beat Downs.

If the reviews make the property sound too alluring, TripAdvisor posts a disclaimer at the top of the Schrute Farms profile page.

Read the full story at: http://www.tnooz.com/2010/03/29/news/tripadvisor-spoof-profiles-fictional-hotel-sponsored-links-just-in-case/

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