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Lonely Planet CEO – more integration, premium content works, mobile push

03/28/2010| 11:43:23 AM| 中文

Lonely Planet is planning on a string of developments around its overall content strategy as it looks carve out a dominant position across digital platforms as well as guidebooks.

Lonely Planet is planning on a string of developments around its overall content strategy as it looks carve out a dominant position across digital platforms as well as guidebooks.

The bold claim will either worry the reams of other content providers on the web or be greeted with large dose of scepticism given how chaotic the travel editorial space has become in recent years.

The main elements include ramping up its mobile content programme, a focus on video through its TV channel and website, and integration of features currently spread around different parts of the main site.

Read the full story at:http://www.tnooz.com/2010/03/25/news/lonely-planet-ceo-more-integration-premium-content-works-mobile-push/

 

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