The majority of travellers are not using mobile devices to visit travel related mobile sites according to the latest PhoCuswright Consumer Technology Survey.
The study shows texting is still the most popular service for mobile phone users with 57% reporting they have sent or received texts on a device in 2009 while only 31% say they have used their mobile to access the internet.
Despite this the volume of consumers making a travel purchase or reservation increased to nine per cent in 2009, up from six per cent in 2008.
Of the nine per cent making a travel reservation, 87% used it for a flight while 73% used it for a car reservation.
Read the full story at: http://www.travolution.co.uk/articles/2010/03/12/3328/mobile-internet-users-not-accessing-travel-sites.html
