Spain turns to social media to refresh image

The Spanish Institute of Tourism is looking to expand the image of Spain beyond a destination for the traditional "sun and beach" holiday by using social media.

It has launched a campaign on leading social networks including Twitter, Youtube and Facebook under the strapline "Spain, a country to share".

While Spain remains the largest destination for UK holidaymakers in terms of the sheer volume of visitors it attracts – around 6 million a year – it has been hit by the downturn and the strength of the Euro against the pound.

Read the full story at: http://www.travolution.co.uk/articles/2010/02/16/3261/spain-turns-to-social-media-to-refresh-image.html