Top ten online marketing resolutions for hotel marketers in 2010
Industry reports show that in 2010, hotels will continue to experience declines in revenue and profits, and the recovery is expected to be slow and painful. The Online Channel is the only growth channel in 2010. What should hoteliers do to improve bookings in this slowly recovering economy?
6. I will take full advantage of Social Marketing and enhance the social media strategy for my hotel in 2010. I understand that social marketing and targeted social media initiatives, if done according to best practices, generate buzz around the hotel, engage customers, provide a receptive audience, and ultimately stimulate hotel website visits, interactions and bookings.
Situation: Internet users now spend 17% of their surfing time on social network and blogging sites, nearly triple the percentage of time spent on such sites a year ago, according to Nielsen. Over 44% of Internet users are active in social media. In addition, over one-third of social network users and 44% of Twitter users have engaged with a brand through discount promotions (Mashable).
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