Maximize return through Web analytics
LONDON—At the recent World Travel Market in London, travel industry experts gathered to discuss Web analytics and how seemingly minor Web site observations and adjustments can have a significant affect on business.
Cameron Jones, director of business development of Expedia, highlighted just how important it is for any business to have a fast-functioning Web site: “In 2006, people were willing to wait four seconds for the Web site page to load. Today it’s two seconds”.
Valuable customers can be lost by the smallest glitch in an online booking system. Jones’ presentation, “Don’t make me think, don’t make me wait”, emphasised that satisfaction certainly drives loyalty.
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