Guess what? More hotels than ever are paying agent commissions. And the vast majority of hotels say agents are important partners.
A survey by commission recovery specialists Net Tran found 97 percent of hotels are now paying commissions, up from 95 percent last year.
“The vast majority (96%) of hotels said agents are important partners for them – the same figure as last year. When asked how much commission they think they will pay in the future, 64% said they think it will remain level or increase,” the survey found.
“The figures show hotels are remaining loyal to travel agents,” said Martin Jorgensen, chief executive officer of Net Trans. He added:
“This is a very competitive market and hotels understand just how effectively agents help them reach out to customers.”
