Sofitel expands with 5 in the Middle East & China.
6 July, 2009: As Sofitel prepares to open the new 438-room Sofitel Dubai Jumeirah Beach this September, the French-based company proudly announces five additional properties that will strengthen the brand’s worldwide portfolio.
In the United Arab Emirates, the brand is developing the Sofitel Dubai Sheikh Zayed Road and the Sofitel Abu Dhabi Capital Plaza. In China, three new contracts have been signed in the country’s eastern and southeastern regions. These five new Sofitel properties are already under construction and scheduled to begin opening at the end of 2010. These openings will bring a total of 2,000 additional rooms to the hotel’s prestigious presence in these regions.
“The signing of these five contracts is a significant stage in Sofitel’s development across these two regions of the world,” said Robert Gaymer-Jones, COO Sofitel Worldwide. “It is evidence of our dynamic growth despite the current economic situation and of the appeal of the brand’s new positioning to investors.”