Whilst bots and other future-tech items get many of the headlines in 2016, there is undoubtedly a war of words out there between the intermediaries and hotels.
The latest salvo (coming the same day as data from Triptease) is in the shape of a report fromPhocuswright and Expedia, looking at where consumers shop online for travel products.
Phocuswright notes that the overall online penetration by region continues to grow on a global basis (although the US is forecast to remain flat at 45%, as it has for the last three years), with Europe tipped to hit 52% during 2016.
Here follows a series of charts that illustrate some of the results from a major study from the pair…
Search-shop-buy-share online penetration:
Hotel shopping – OTAs vs hotel websites:
Flight shopping – OTAs vs airline websites:
Smartphone shopping by travel segment:
Do OTAs have better prices than supplier websites?
Reasons booked with an OTA?
Hotel bookings – OTAs website/app vs hotel website/app:
Flight bookings – OTAs website/app vs airline website/app:
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