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The state of online travel agency bookings in charts

08/05/2016| 2:15:25 PM| 中文

Phocuswright notes that the overall online penetration by region continues to grow on a global basis (although the US is forecast to remain flat at 45%, as it has for the last three years), with Europe tipped to hit 52% during 2016.

Whilst bots and other future-tech items get many of the headlines in 2016, there is undoubtedly a war of words out there between the intermediaries and hotels.

The latest salvo (coming the same day as data from Triptease) is in the shape of a report fromPhocuswright and Expedia, looking at where consumers shop online for travel products.

Phocuswright notes that the overall online penetration by region continues to grow on a global basis (although the US is forecast to remain flat at 45%, as it has for the last three years), with Europe tipped to hit 52% during 2016.

Here follows a series of charts that illustrate some of the results from a major study from the pair…

Search-shop-buy-share online penetration:

Hotel shopping – OTAs vs hotel websites:

Flight shopping – OTAs vs airline websites:

Smartphone shopping by travel segment:

Do OTAs have better prices than supplier websites?

Reasons booked with an OTA?

Hotel bookings – OTAs website/app vs hotel website/app:

Flight bookings – OTAs website/app vs airline website/app:

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TAGS: OTA | online booking
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