Smart tour guide operator Lvji files for Hong Kong listing
09/11/2019|4:54:30 PM|ChinaTravelNews

Lvji Technology, a Guangzhou-based smart tour guide operator, has filed an application to be listed on The Stock Exchange of Hong Kong.

The company claimed that it is "China’s largest online intelligent tour guide provider with a 86.2% market share" in terms of gross merchandise value in 2018, citing data from a Frost & Sullivan Report. 

As of June 30, 2019, it developed a total of 12,913 online intelligent tour guides, including 2,086 online intelligent tour guides covering overseas tourist attractions.

Lvji deploys software on cloud system to provide online intelligent tour guides with proprietary contents, which include hand-drawn maps of tourist attractions, and editorial contents and voice-over commentaries of points of interest in the tourist attractions. It generated a substantial portion of revenue from sales of online intelligent tour guides through OTAs during the track record period. 

It provides its API to embedded portals or mini programs or APPs on the platform of OTAs so that the end users may purchase through OTAs and then use its H5 pages to access the online intelligent tour guides for each tourist attraction.

The company was established in 2013. Its total revenues increased from RMB 13.5 million in 2016 to RMB 301.7 million in 2018. Net profit in 2016, 2017, 2018 and the first six months of 2019 was RMB 3.8 million, RMB 25.6 million, RMB 99.8 million and RMB 51.9 million, respectively.

Lvji received RMB 25 million in its A round funding in July 2017, and RMB 120 million in B round financing in March 2018.