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Search results for “immersion”
Chinese tourists to be worth USD 100 billion to Australia by 2025
05/31/2016
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9:09:15 AM
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Chinese tourists could be worth up to USD 100 billion to the Australian economy by 2025 and 46 percent of them are repeat visitors, with many of those returning to Australia to undertake study, invest in local businesses or invest in the local property market.
Europe will receive a million more Chinese visitors this year
04/11/2016
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8:28:16 AM
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Europe received a total of 12.5 million Chinese visitors in 2015 and the continent is expected receive 7.4% more Chinese visitors this year
Gross bookings for hotels and packages of MakeMyTrip increases by 61.8% in Q4 2016
05/19/2016
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12:31:24 PM
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MakeMyTrip generated revenue of $88.0 million in the fourth quarter and $336.1 million in the year ended March 31, 2016, an increase of 28.3% and an increase of 12.1% respectively. Its gross bookings for Hotels and packages increased by 61.8% in 4Q16 and by 27.9% in FY16.
Programmatic ads could do better at targeting travelers abroad
04/08/2016
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4:26:51 PM
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Although smartphones are becoming essential devices for travellers today, advertisers fail to provide highly relevant ads to their locations and search history. The benefit of shortening a customer’s journey by showing them personalized ads related to those searches. What’s more, dynamic creative optimization (DCO) allows advertisers to customize their creative to the consumer.
Seeing is believing – imagery, icons and interaction in destination marketing
04/01/2016
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6:26:36 PM
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In order to inspire travelers to not only consider but also actually book a trip, destination marketers could create immersive and interactive videos, provide digital concierge service and make use of social media.
Apple thinks the future of TV is apps, so where are the travel ones?
03/25/2016
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1:17:31 PM
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Travel apps represent about 5% of mobile apps, but they don’t nearly have a 5% share among the TV apps yet. However, Apple TV, as a new app platform, is ideal for engaging travellers with inspiring content and helping them better research travel.
How hotels can personalize the customer experience to compete with Airbnb
03/23/2016
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11:16:54 AM
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Companies like Airbnb have blown the traditional market wide open and the most amazing thing about this service is that it owns no assets apart from a really well-designed, digital service. Hotels need to up their personalisation game.
These new wraparound headsets help fliers forget they’re on a plane
03/07/2016
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7:19:41 PM
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Recently,a French startup Skylights launched a lightweight headset that offers an immersive, 2D/3D cinema experience on a wide-angle, high-definition screen that no one but the wearer can see.
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