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Search results for “Scratchpad”
How Expedia makes Scratchpad addictive: Electrodes are the new A/B tests
03/25/2015
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4:21:10 PM
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It is well known that Expedia Inc., the online travel titan, does thousands of tests on users of its websites to find out what does, and doesn’t, work.
Inside Expedia’s Usability Lab, consumer behavior provides insights
05/24/2016
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9:20:41 AM
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Designed primarily to explore consumers’ path to purchase — and to see how online design elements facilitate or hinder the process —Expedia’s Usability Lab is also predicated on the premise that anything that makes the process smoother is good for all concerned.
Expedia releases live travel ticker and real-time reviews
12/13/2014
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6:11:36 PM
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Expedia CEO Dara Khosrowshahi revealed two new data-led features on stage from the annual Expedia Partner Event in Las Vegas: a live travel ticker and real-time hotel reviews.
Does push marketing make sense for hotels?
10/14/2014
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3:26:28 PM
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Expedia is quietly developing a new strategy based on the time-honored dynamics of “push” rather than “pull” marketing. Hoteliers say they’re taking similar steps in the evolution of driving demand.
Attracting international travellers in the digital age
06/25/2014
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10:32:32 AM
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In the past decade, the way the world researches, plans, books and shares travel has changed at an unbelievable pace. Not only is wifi more accessible globally, emerging middle classes are packing their suitcases and international travel continues to grow.
Expedia, Inc. Reports Fourth Quarter and Full Year 2013 Results
02/07/2014
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5:01:32 PM
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Expedia, Inc. today announced financial results for the fourth quarter and year ended December 31, 2013.
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