Real-time travel ticker
The other big feature that relies on Expedia’s data and user behavior firehose is a live travel ticker. Essentially, it replicates a news or stock ticker at the bottom of the screen and keeps users updated on the latest pricing and availability of interesting travel products.
This steady feed of information is gleaned both from the user’s behavior and from user account interactions that come through products – such as the travel items saved across devices on Scratchpad.