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Search results for “ROI”
Paths may clash, but Ctrip and eLong are working towards laser-sharp positioning
08/05/2015
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9:16:23 PM
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Ctrip and eLong are making bold moves, especially in thier approach to respective product strategies and thier decision to monetize the mobile channel.
Despite headwind, Qunar triples its mobile revenue, bets on merchant model
08/26/2015
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8:51:34 AM
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Qunar has said that it is “closing the gap” with market leader Ctrip and that leisure travel in China is “immune” to the recent slowdown in the country’s growth.
Qunar reports US$142 million revenue and 145.2% more hotel room sales in Q2 2015
08/25/2015
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8:50:56 AM
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"Qunar's y-o-y rev growth reached 120% in Q2, the 5th consecutive quarter of over 100% growth," said Qunar CEO Chenchao (CC) Zhuang,
Mapping the holiday purchase through social media
07/13/2015
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6:10:11 PM
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Humans have an innate desire to share. The more connected we are, the more we share and where billions of us choose to share experiences and emotions is on social media.
Payment acceptance in China is all about dealing with fragmentation
07/08/2015
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10:20:12 PM
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Payment technology maturity and adoption is diverse in China. Airlines need to follow different rule sets and service levels for alternative payment types than that of credit cards.
Programmatic advertising – travel advertisers need to be spot on with it
06/10/2015
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9:24:08 AM
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OTAs like Ctrip are already eyeing benefits of programmatic advertising, whereas hotel companies need to catch up.
Tourism 101: online marketing to China
06/12/2015
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7:15:15 AM
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Chinese tourists represent quite a juicy market – 100 million tourists in 2014, rising to a whopping 200 million by 2020.
Think email marketing in travel is dead? Three ways travel brands can still win
06/08/2015
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6:02:40 PM
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With 49% of UK travellers buying their holidays online, travel brands need to be making full use of the channels available to them in order to secure sales.
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